According to The Trade Promotion Organization of Iran, Exemplary exporter of the Islamic republic of Iran (Kerman) for pistachio in year 2015 granted to Rasha Pistachio Co. (RPC). As Irans' economy has been suffering from America and the western countries sanctions Iran has been facing so many issues to export and sell its oil and petroleum products.
In order to strengthen and support the economy, Iranian non-oil exporters particularly Iranian pistachio exporters have to put more effort to increase the volume of their exports. Nevertheless, Iranian pistachio exporters as well as Iran's economy will have the following benefits:
• Increase the sales, profit, and brand awareness for Iranian pistachio exporters.
• More capital and funds available for the economy.
• Capture global market share for Iranian Pistachio Exporter.
Therefore, pistachio has become the prime non-oil product for Irans' export, which has been supporting the economy significantly in the past 8 years.
According to Iran pistachio association in 2015, total production of current year is 188,631 metric tons and in the first month after the harvest 20,578 metric tons have been exported mainly to Far East countries particularly china. Iran has exported approximately 10,000 metric tons less than the first month after production of last year 2014.
Rasha Pistachio Co. (RPC) has been growing in production and exports volume year by year, according to the customs database 150% growth in export from year 2012 to 2013, 85% growth from year 2013 to 2014 and 300% growth from year 2014 to 2015.
As RPC, has launched new processing and sorting factories hence the capacity of production and exports have been increased and it is anticipated and expected to grow the exports volume for 2015 to 2016 by more than 150% in comparison to 2014 to 2015. Some of the reasons for being chosen as the exemplary exporter are as:
- Presence in international markets
- Update and modernise the packaging system
- Increase the quality and standards, according to European quality standards
- Modernise sorting and processing machineries
- Customer service and client care